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Merchant of Record for AI

With the rise of AI, more people are vibe coding, launching products, and getting paid. They don't need to master every part of software development anymore, they use Claude Fable 5, Codex, and other

Jul 9, 20262 min read

Free Trial vs Free Credits

In the early days of SaaS, most products relied on time-limited free trials. The idea was simple: Give users unrestricted access for a limited time. If they experience the product's value, many would

Jul 8, 20262 min read

Which pricing converts better: tax-inclusive or tax-exclusive?

Some products are built for B2C, some for B2B, and some serve both. For B2C, tax-inclusive pricing generally leads to higher conversions. Consumers care about the total price they pay. Seeing a higher

Jul 6, 20261 min read

Which pricing converts better: tax-inclusive or tax-exclusive?

The Psychology of AI Credits and Rollovers

Many AI companies have adopted a credit-based pricing model. Customers purchase credits, and each AI request consumes credits based on usage. It's a simple model, but the real challenge lies in how th

Jul 5, 20262 min read

The Psychology of AI Credits and Rollovers